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Advisor for
Established Founders

Hi, I'm Charity.

If you’re here, your questions are likely no longer just about business.

You’ve built something meaningful. Now you’re asking how it can remain aligned with the woman you are becoming and the life you want.

I know that terrain well.

Years ago, I realized I had built a career that looked successful from the outside but no longer reflected the deepest parts of who I was. I didn’t need another credential or strategy. I needed the courage - and the skills - to stop organizing my life around what made sense on paper, and begin organizing my work around what was true.

That experience has been an ongoing personal journey. One that changed not only my business, but the way I understand professional development itself.

 

Image by Annie Spratt

"Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.".

~ ARUNDHATI ROY

Why I do this work

For more than a decade I’ve worked in transformational settings including domestic violence advocacy, my own private psychotherapy practice, emergency mental health and sacred feminine spiritual practice.

 

Alongside that work, I’ve trained extensively in Internal Family Systems, a leading-edge psychotherapy model, but also a powerful, non-clinical framework & practice for change that is uniquely well-suited for these times. 

These are not separate interests.

Together, they form the foundation of how I help founders navigate what I call the Second Season - a developmental threshold where the deepest questions about business growth are no longer just about business and no longer answered through strategy alone.

What I believe

I believe that, particularly for impact-driven, female founders, personal development & business development are ill-served by separation.

Your capacity for optimal leadership is informed by the quality of your relationship with yourself. When that relationship deepens, clarity becomes steadier. Decisions become simpler. Your business begins to evolve in service of the life you are consciously creating, rather than requiring your life to remain in service to your business.

 

My purpose is helping you clarify and amplify yours, through the evolution of a business that reflects your truth and helps you live it more deeply each precious day.

Image by Annie Spratt

My world & Yours

I am a founder on an evolving journey, just like you.

 

I endeavor to live a life of sovereign service, to contribute to the 'great re-weaving' in as many ways as I can, and to also receive from those I serve as they have historically been my most deeply embedded teachers. 

We are all here together, yet in an age where what it means to be connected is losing essential context. My priority with Theoria Associates, and serving impact-driven female founders, is soul over scale, and maintaining a degree of intimacy and connection that keeps my work deeply transformational. 

I live in Vermont with my two teenage sons and beloved dog where we're cherishing small-town life and building a new house. I'm often found wandering in nature, creating in my studio, adventuring with my kids, working on my local mental health crisis team, and serving on the board of directors at The Dorset Equine Rescue

Are you an established female founder facing a pivot or growth season? I'd love to connect. Book a Clarity Intensive or set up an Assessment Call. I offer a free and easeful, virtual 1:1 aimed at learning about you and your business and providing reflective insight about if, and how, I can help. 

 

Looking forward, 

Charity 

Charity Eugair, MA, Advisor for Established Founders

© 2026 Charity Eugair, MA |  Theoria Consulting, PLLC

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